That is, writing that seeks to inspire, motivate, refresh and make you feel good, even hopeful. The kind of shit that suggests a little change in your routine will result in great accomplishments and wild success, or that a simple change of mind will turn your troubles into multi-colored lollipops. It's so horribly patronizing. It oozes with thick, gooey kindness that is so impossibly good-natured and pure that it just wreaks of insincerity. "Happiness is only an attitude adjustment away," type nonsense.
It irritates me to no end. I want to slash and burn, and break the writer's pen, pencil, and keyboard. It's garbage. And it's sissy, wimpy, fluffy, effusive garbage at that.
"Try this simple plan, and together we can change the world for the better!"
... Or you can STFU with your crazy world-domination plan hiding behind vapid Hallmark pleasantries!
RAAAAAAAAAAWR. CAPS LOCK OF EXTREME CYNICISM AND RAGE, MOTHERFUCKER.